In the gift market, how can a gift company plan a successful marketing promotion plan, which will bring fast sales promotion and brand awareness under the premise of attracting consumers' attention?
Find the attraction switch
The gift company terminal promotion, the first choice to find ways to find a switch to touch the attractiveness of the consumer. If consumers have such experience, to go to the mall to buy shoes, originally is a fancy brand of a discount shoes, because time is abundant, decided to look around the two results, with another brand on sale, buy a pair of leather shoes to send belt, suddenly caught his eye.
Show high value
Value is the eternal pursuit of consumers. In terminal activities, only a large enough interest and high enough value can be shown to effectively promote the purchase. One is to highlight the high value by moderate magnification. Therefore, only by showing high value, can we break through each other's protective cover and reach the acceptance point. For consumers to remove their shields, they also need to show high value in promotional activities. This requires that a manufacturer should have enough support and investment in a promotional activity, and at the same time, he must know how to enlarge the value and the strength of the gift, so the price of the gift should not be too transparent.
Improve energy level by virtue of advantage
Sales promotion is also the case. You have to communicate with the consumer at a higher level of energy to capture the heart of the consumer. Therefore, the planning of activities and the use of promotional tools should consider whether they can effectively integrate their own advantages in addition to the needs of consumers. Only with the integration of its own advantages, can we further improve the energy level of the promotion activities.
Promotions generally can't improve the brand's premium capability, so it is impossible to improve the profitability of products. It only promotes sales through stimulating consumption desire, while frequent and vigorous promotional activities even make brand image lower. So the gift promotions and not too frequent, a startling planning promotional activities than those of the normal promotion to more efficient and more.