In addition to having a good promotion atmosphere on the spot, what is more important is the product strategy for the force. After all, customers are willing to buy our products. It is the original intention of our promotion activities. As far as product strategy is concerned, nothing more than special offers, discounts, gifts, reductions, gifts, etc.. Today and everyone first to talk about special offer strategies.
Today, I 'd like to talk to you about the strategy. In fact, in the gift industry, a lot of promotional activities, we found that many people see the sale of products, the natural impulse to buy, so the special sale strategy is particularly important.
Looking at the numerous successful promotion cases, in addition to the good promotion atmosphere on the spot, the more important is the product strategy for the force. After all, customers are willing to buy our products, which is the original intention of our promotion activities. As far as product strategy is concerned, nothing more than special offers, discounts, gifts, reductions, gifts, etc.. Today and everyone first to talk about special offer strategies. In fact, in the gift industry, a lot of promotional activities, we found that many people see the sale of products, the natural impulse to buy, so the special sale strategy is particularly important.
Many friends in the promotion, based on the feeling of the formulation of special products, there is no strategy to think, so special special, special, no feeling. Based on these current conditions, let's think about this: What is the role of special offers? There are roughly two effects:
One role is to attract people and gather popularity;
Another role is to fight competitors.
After we understand the role of the special offer, we will see how to build the special offer strategy.
Since the first role is to attract people to gather popularity, then the price must let people feel truly affordable, there is a lot of cheap can be occupied, Fangnengrang people can not resist the temptation. For example, supermarket special prices for eggs, vegetables, fruits, etc., are designed to gather popularity and product strategies, so when we choose special products, we must consider these products relative to consumers, must have these characteristics:
1, the probability of purchase is relatively high;
2, the purchase of a relatively large number of people;
3, the price can be easily compared;
Such a product, so that one can see at a glance whether it is expensive or not, is not a special price can be identified at any time. Therefore, we need to analyze and study the daily sales data, select the products that are sold more frequently, the number of sales is relatively large, and the local consumers are relatively approved as attractive special offers, so that they can truly play a role in gathering popularity.
And from the point of view of attacking competitors, our product strategy not only needs to overwhelm the opponent, but also needs to bring about joint sales through this product, so the strategy of this kind of special offer product needs more attention. First of all, we must know all the product categories of the competitors, know the overall sales status of the competitors, and know which of the products of all their products are relatively popular, and they are more able to drive the sales of other products. Then we plan our own strategies for targeted specials. Selecting products that are relatively close to the appearance and quality of the best-selling products of the competitors and directly reducing the price to the lowest level not only attracts popularity, gives competitors a strong blow, but also brings about joint sales of other products.
In this way, it seems that special offers do not exist in the form of a single product in a promotional event. They can be either special offers for different categories or special packages. The forms are varied but the selection principle is consistent.
Of course, special offer strategy gift companies will use, and competitors will not use it. Therefore, when the real promotion comes, everyone is in a state of close combat competition, and sometimes they may not be able to fully understand the situation of their opponents. Therefore, they must also be improvised. Commanding if the update strategy, for example: an opponent's product 100 yuan special price, limited purchase of 10; We can choose to increase the number of places for products that are similar to our competitors. For example, if the price is not as good as that of our competitors, the price of 120 yuan will be limited to 30, so that the opportunities that consumers can seize will increase, which will attract consumers to come to the door and achieve the final transaction.