The development of tourist souvenirs should meet the needs of purchase

- Mar 15, 2019-

Guide: The functions of tourist souvenirs need not be analyzed in detail, but in the process of development, full attention should be paid to its various functions. The so-called appropriateness is the most convenient way to meet the tourists'biggest souvenir purchasing purposes.
For tourists, tourism is a cultural experience and a spiritual enjoyment. One of the spiritual enjoyments of tourism is that tourists show off their experiences. This kind of show-off can be a vivid language expression or a display of tourist souvenirs. It is also a kind of spiritual sharing to show off this kind of travel experience. This is the sharing function of tourist souvenirs, which can be displayed, given, or collected memories. Therefore, tourism souvenirs can also play their communicative gift function and tourism display function.
The development of tourist souvenirs should meet the needs of purchase

Collection function

Tourism is not only an experience of life, but also an experience. The growth is experience, and the carrier of tourism experience collection is tourism souvenirs. Tourists collect tourist souvenirs not because they are antiques and valuable, but because they are irreplaceable and irreplaceable life experiences of that period. As a carrier of tourism life experience, tourist souvenirs embody the meaning and value of life. In a sense, experience is meaning and experience is value. Speaking of significance and value, we must have its particularity. When the carrier of this souvenir is presented in the memory of the tourist collection, the cultural feelings of the tourist destination will arise spontaneously. Therefore, this collection function can be the collection of physical value, experience, culture and mood.

Propaganda function

Tourist souvenirs are the carrier of regional culture and the typical representative of regional tourism image. Therefore, its tourism image function and tourism propaganda function can not be replaced by any other form. The key is how to develop and design this kind of tourist souvenir so that it can really play the role of tourism image and play its tourism propaganda value. This needs to be combined with the actual situation of the local area, highlighting its special role and significance in a certain aspect of the local and even the whole country.

Practical function

The practical functions here are different from those above, mainly reflected in daily life. This function can be displayed according to the different needs of each person. It can be crafts pendant, household utensils, local specialty food and so on.

The functions of tourist souvenirs need not be analyzed in detail, but should be paid full attention to its various functions in the process of development.  Existing tourism souvenir development either has a single function or too many functions. From the perspective of function, it is more appropriate to embody the function appropriately. The so-called appropriateness is the most convenient way to satisfy the tourists'biggest souvenir purchasing purpose.